Privacy Policy

At Apex Autos & Estates Ltd, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you use our website (www.apex.rw) or engage with our services.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information

• Contact Details: Name, email, phone number, address.
• Transaction Data: Payment information (credit card details, bank accounts), vehicle/property preferences, purchase history.
• Account Data: Usernames, passwords (if you create an account).

1.2 Non-Personal Information

• Technical Data: IP address, browser type, device information, cookies.
• Usage Data: Pages visited, time spent, interactions with our website.

1.3 Sensitive Information

We do not intentionally collect sensitive data (e.g., race, religion, biometrics) unless required by law.

2. How We Use Your Information

We use your data to:

• Provide Services: Process vehicle/property transactions, schedule test drives/viewings, and deliver customer support.
• Improve User Experience: Personalize website content and recommendations.
• Marketing: Send promotional emails (only with your consent) about new vehicles, properties, or offers.
• Legal Compliance: Meet regulatory obligations (e.g., fraud prevention, tax reporting).

3. How We Share Your Information

We may share data with:

• Service Providers: Payment processors, IT support, marketing agencies.
• Legal Authorities: If required by law (e.g., court orders, tax audits).
• Business Partners: Trusted third parties (e.g., lenders, insurers) to fulfill transactions.
• With Your Consent: For purposes explicitly agreed to by you.

Note: We never sell your personal information to third parties.

4. Cookies and Tracking Technologies

• Cookies: Our website uses cookies to enhance functionality and analyze traffic. You can disable cookies via browser settings, but this may limit site features.
• Analytics Tools: We use tools like Google Analytics to track user behavior (anonymous data only).

5. Data Security

We implement industry-standard measures to protect your data, including:

• Encryption (SSL) for online transactions.
• Restricted access to personal data.
• Regular security audits.

Note: No system is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Opt out of marketing communications.
• Restrict or object to data processing.
• Request a copy of your data in a portable format.

To exercise these rights, contact us at contact@apex.rw.

7. Data Retention

We retain your data only as long as necessary to:

• Fulfill the purposes outlined in this policy.
• Comply with legal obligations (e.g., tax records).

8. Third-Party Links

Our website may link to third-party sites (e.g., financing partners). We are not responsible for their privacy practices, so review their policies separately.

9. Children's Privacy

Our services are not intended for users under 16. We do not knowingly collect data from minors.

10. Updates to This Policy

We may update this policy periodically. Changes will be posted on this page with a revised "Last Updated" date.

11. Contact Us

For questions, requests, or complaints about your privacy:

• Email: contact@apex.rw
• Address: Apex Autos & Estates, KK 15 Rd, Kigali